This book examines issues and implications of digital and social media marketing for emerging mar...

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in...

The overall mission of this book is to provide a comprehensive understanding and coverage of t...

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) commu...

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS...

This book examines the link between change and project management and how creating a closer align...

The overall mission of this book is to provide a comprehensive understanding and coverage of t...