This book examines issues and implications of digital and social media marketing for emerging mar...

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in...

The overall mission of this book is to provide a comprehensive understanding and coverage of t...

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) commu...

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS...

This book examines the link between change and project management and how creating a closer align...

The overall mission of this book is to provide a comprehensive understanding and coverage of t...

This book constitutes the refereed proceedings of the 23rd IFIP WG 8.6 International Working Conf...

This book constitutes the refereed proceedings of the 23rd IFIP WG 8.6 International Working Conf...