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Communications Guide for Startups (Kartoniert) von Lydia Prexl

Communications Guide for Startups
How to Win Customers, Investors, and new Talent through Inspiring Messaging
Mehr Titel von Lydia Prexl
UVK Verlag. Ein Unternehmen der
 Kartoniert
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29,90 €* Kartoniert

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ISBN-13:
9783739832180
Veröffentl:
2022
Einband:
Kartoniert
Seiten:
354
Autor:
Lydia Prexl
Gewicht:
549 g
Format:
21.5x15x2.2 cm
Sprache:
Englisch
Beschreibung
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Autor
Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.

 

Schlagwörter zu:

Communications Guide for Startups von Lydia Prexl - mit der ISBN: 9783739832180

brand, business, business idea, business plan, CEO branding, CEO communications, change communications, communications channels, communications mix, communications strategy, corporate communications, employee communications, employer branding, entrepreneur, external communications, external events, foundation, founder, funding communications, HR communication, internal communications, internal event, investor relations, marketing, media relations, narrative, outreach, pitch, PR, PR campaigns, PR measures, PR monitoring, press relations, press spokesperson, public affairs, public relations, scale-up, social media, startup, young company, Online-Buchhandlung

 

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