Credibility and perception of green branding in destinations. A case study of Switzerland () von Julia Weis
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ISBN-13:
9783668555785
Veröffentl:
2017
Seiten:
115
Autor:
Julia Weis
eBook Format:
PDF
eBook-Typ:
Reflowable
Kopierschutz:
NO DRM
Sprache:
Englisch
Kurzbeschreibung
Master's Thesis from the year 2016 in the subject Tourism, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field ...
Beschreibung
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Schlagwörter zu:
Credibility and perception of green branding in destinations. A case study of Switzerland von Julia Weis - mit der ISBN: 9783668555785
TRAVEL / General; Credibility; Destination; Destination Management; Green Branding; Green Marketing; Switzerland; awareness; destination branding; destination marketing; green tourism; green trust; greenwashing; sustainability campaigns; sustainable tourism, Online-Buchhandlung
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