Business Relationship Management and Marketing (eBook) von Michael Kleinaltenkamp
 |
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
Schlagwörter zu:
Business Relationship Management and Marketing von Michael Kleinaltenkamp - mit der ISBN: 9783662438565
Business-to-Business Marketing; Customer Relationship Management; Key Account Management; Relationship Marketing; Sales Management; Supplier-Customer Relationships; B; Business Strategy and Leadership; Marketing; Sales and Distribution; Market Research and Competitive Intelligence; Business and Management, Online-Buchhandlung
Kunden Rezensionen: Business Relationship Management and Marketing | Buch oder eBook | Michael Kleinaltenkamp
Kunden, die sich für: "Business Relationship Management and Marketing" von Michael Kleinaltenkamp als Buch oder eBook
interessiert haben, schauten sich auch die folgenden Bücher & eBooks an: