Online Growth Options for Retailers (eBook) von Matthias Schu
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Three Essays on Domestic and International Growth Strategies with Online Retailing
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar
ISBN-13:
9783658182151
Veröffentl:
2017
Einband:
eBook
Seiten:
136
Autor:
Matthias Schu
Serie:
Handel und Internationales Marketing Retailing and International Marketing
eBook Format:
PDF
eBook-Typ:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Inhaltsverzeichnis
Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.
Beschreibung
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
Autor
Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.
Schlagwörter zu:
Online Growth Options for Retailers von Matthias Schu - mit der ISBN: 9783658182151
Imitability; Internationalization; Market Selection; Multi Channel Retailing; Online Retailing; Speed; C; e-Commerce and e-Business; Sales and Distribution; International Business; Business and Management, Online-Buchhandlung
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