European Retail Research (eBook) von Hanna Schramm-Klein
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2013, Volume 27, Issue I
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar
ISBN-13:
9783658053130
Veröffentl:
2014
Einband:
eBook
Seiten:
125
Autor:
Hanna Schramm-Klein
Serie:
European Retail Research
eBook Format:
PDF
eBook-Typ:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Inhaltsverzeichnis
Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.
Beschreibung
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publications concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Autor
Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland. Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
Schlagwörter zu:
European Retail Research von Hanna Schramm-Klein - mit der ISBN: 9783658053130
Antecedences and Consequences from Culturally diverse Countries; Online Retailing; Retail Store Owners; Self-Scanning; Self-Service Technologies for Retailing; Self-monitoring on Fashion; B; Business and Management; Sales and Distribution; Business and Management, Online-Buchhandlung
Kunden Rezensionen: European Retail Research | Buch oder eBook | Hanna Schramm-Klein
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