Social media represents a challenge to the traditional model of mass media, which in turn represents a challenge to traditional mass marketing. This book examines multiple facets of the new media experience through the lens of game theory concepts.
Schlagwörter zu:
Social Media Marketing von Eric Anderson - mit der ISBN: 9783642132995
Content; Crowdsourcing; Social Media; Social Media Marketing; game theory; marketing; C; Marketing; Quantitative Economics; Media Planning; Business and Management, Online-Buchhandlung
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