Leading with the Brain () von Sebastian Purps-Pardigol

ContentsForeword by Gerald Hüther 11A symbiosis of science and economy 15Chapter 1Big Bang - You are the person with whom change begins 19What do we want to tell our grandchildren? 21We can change an entire lifetime 27Why don't we always succeed in this? 29Start with the internal pictures 30Why is this role model function so important? 31In face of your future 34Chapter 2Belonging - People want to feel connected 41Phoenix Contact - Years of crisis 42Why everyone needs his monkey 45Phoenix Contact - Like the phoenix from the ashes 46Loss of belonging - Worse than a prison sentence 49Gardeur - Back to success 53Gardeur - Re-inventing the brand 55Unleashing your spirit 59A quick way to more connectedness 62Chapter 3Development and co-creation - Human beings want to get involved 65Eckes-Granini Germany - The C.I.A. strategy 67Eckes-Granini Germany - From C.I.A. to OMD 69Why we love Ikea 71Police Directorate Braunschweig - The stimulus of the workforce 73Development and co-creation - Three ways to morestress resistance 76Eckes-Granini Germany - The enterprise inside the company 79Development and co-creation - The boss spares hisbrainpower 81Chapter 4Trust - People need someone who believes in them 85Naturtalente by Weleda 86The Circle of Potential - How humans growbeyond themselves. 90Strong internal pictures unfold our potential measurably 93Johammer - Overwhelmed with confidence 97The attitude of the boss is what ultimately counts 102Faith and the amygdala 103Chapter 5Experiences - people grow when challenged 109dm - Learning on the job 110dm - The Adventure of Culture 114The Circle of Potential - Experiences shape our internal pictures 117Experiences shape the young brain 120Upstalsboom - Growth in cascades 123Neuroplasticity in the adult brain 129Why doesn't every experience subsequently createneuroplastic changes? 132People need controllable stress experiences 134Chapter 6Meaningfulness - People get access to their resources 139Märkisches Landbrot - Baking within the brotherhood 142"Someone who is not doing anything for others does notdo anything for themselves" 149Five minutes for more meaningfulness - and better performance 151Dornseif - A shared dream 153Co-creation and meaningfulness 159Man's search for meaning 159Chapter 7Mindfulness - People finding themselves again 165A wandering mind 169The Neuroscience of mindfulness 172Klosterfrau in mindfulness 179Fast insight - slow thinking 182Upstalsboom - Years of mindfulness 184Upstalsboom - A meditating director 189An epilogue in keywords - What you could do now 195Acknowledgement 197Commented Sources 199Index 205

How do businesses inspire their employees so deeply that they will grow beyond themselves to achieve mutual success? Sebastian Purps-Pardigol has figured it out. Based on insights from brain research, psychology, behavioral economics, and 150 interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what makes businesses unbeatable.He presents seven factors business leaders should utilize to make their workforce feel more satisfied and increase the overall health and wellbeing of staff. In every business, there are hidden energies leaders cannot force their employees to use, but they can unleash these energies by leading in a human-centered way. Leading with the Brain is a fascinating and informative symbiosis of science and management."Neuroscience has caused quite a stir in recent years. In popular science books, however, you will rarely find descriptive examples of companies which systematically made use of these findings. Organisational consultant, Sebastian Purps-Pardigol, wrote a book which closes this gap." Ingmar Höhmann, Harvard Business Manager"The descriptive examples are turningthis abstract topic into something tangible." Thorsten Giersch, Handelsblatt

Sebastian Purps-Pardigol is a leadership coach and organizational consultant. Renowned neurobiologist Professor Gerald Hüther encouraged him to combine the insights of brain research with management training methods. Together they founded the non-profit project 'The Culture Change Code' (the-culture-change-code.com).