Everyone is an Entrepreneur () von Gregory Diehl

The Stifled Flowering of Entrepreneurship in a Post-Soviet Culture

Section I: What Wealth Is and Where It Comes From

Chapter 01: Knowledge and Skill-Information and Its Useful Application

Chapter 02: Capital and Consumption Goods-Technology for Producing Wealth and Satisfaction

Chapter 03: Commodities and Currencies-Interchangeable and Representational Forms of Wealth

Section II: How Entrepreneurial Thinking Leads to Wealth Accumulation

Chapter 04: Purchasing and Investing-The Transformation of Money into Greater Wealth

Chapter 05: Asset Security-Protecting Accumulated Wealth from the Inherent Risk of Loss

Chapter 06: Education Capital-Leverage from the Learning Economy of Scale

Section III: Anti-Entrepreneurial Biases, Misinformation, and Obstacles

Chapter 07: Entrepreneurial Blindspots-Overlooking Emergent Opportunities for Wealth

Chapter 08: Pseudo-Entrepreneurial Façade-Results Lacking Risk or Responsibility

Chapter 09: Theft-The Counterproductive Want of Something for Nothing

Chapter 10: Bureaucratic Mentality-The Tragedy of the "Right" Way of Doing Things

Chapter 11: Entrepreneurial Persecution-Social Hindrance of the Productive and Ambitious

Section IV: The Natural Laws and Qualities of Entrepreneurial Interaction

Chapter 12: Supply and Demand-The Conflict between What Is and What's Wanted

Chapter 13: Fungibility and Scarcity-When One Thing Is or Is Not Like Another

Chapter 14: Speculation-Aesthetics, Vanity, and the Anticipation of Demand

Chapter 15: Division of Labor-The Harmony of Specialization

Chapter 16: Arbitrage-Everyone is a Middleman

Section V: Entrepreneurship Applied in Reality

Chapter 17: Market Viability-Determining What's in Demand and Equitable

Chapter 18: Asset Uniqueness-Producing Something Worth Paying Attention To

Chapter 19: Marketing and Sales-Building Awareness and Motivation for New Action

Chapter 20: Pricing-Finding Agreement between Buyers and Sellers

Chapter 21: Brand Identity-Upholding the Symbol of a Promise or Ideal

Conclusion: The Economy Runs on Choice

Afterword: A Case Study in Influencing the Opening of a Store in Kalavan Village

Appendix: Diehl's Principled Glossary of Entrepreneurial Terms