Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value
Section II: Creating Your Brand Identity
Chapter 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Selling Proposition
Chapter 7: Crafting Your Personality Profile
Chapter 8: Knowing Your Target Audience
Section III: Telling Your Story to the World
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How to Speak with Clarity, Authority, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How to Educate Your Audience About Your Brand Identity
Section IV: Brand Identity Case Studies
Case Study #1: Rebranding a Whole Industry’s Adversarial Image
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche
Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online
Schlagwörter zu:
Brand Identity Breakthrough von Gregory V. Diehl - mit der ISBN: 9781945884306
BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Sales & Selling / General; brand identity; branding; sales pitch; unique selling proposition, Online-Buchhandlung
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