Digital and Marketing Asset Management () von Theresa Regli
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The Real Story about DAM Technology and Practices
Sofort lieferbar | Lieferzeit: Sofort lieferbar
ISBN-13:
9781933820125
Veröffentl:
2016
Seiten:
240
Autor:
Theresa Regli
Serie:
1, Digital Reality Checks
eBook Format:
EPUB
eBook-Typ:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Inhaltsverzeichnis
CHAPTER 1
What Is Digital and Marketing Asset
- Management Technology?
- The Blurring of Enterprise Lines
- The Challenges of Rich Media
- What Is an Asset?
- Metadata
- Digital and Marketing Asset Management Defined
- DAM Technology Services
- Ten Core Characteristics of a DAM System
- The Rise of Lightweight DAM Offerings
The Business Case for Digital and Marketing Asset Management
- Exploiting the Who, What, When, and Where of Digital and Marketing Assets
- Supporting Strategic Organizational Initiatives
- Improving Collaboration and Streamlined Creative Workflow
- Developing Better Brand Management
- Enabling Marketing Agility and Operational Excellence
- Examining DAM Costs
- A Final Note on Metadata
The DAM Maturity Model
- People
- Information
- Systems
- Processes
DAM Technology Services: Asset Creation and Management
- Ingestion
- Asset Lifecycle Services
- Media Processing
- Taxonomy Management
DAM Technology Services: Search, Retrieval, and Navigation
- Structured Metadata Search
- Simple and Advanced Search
- Surfacing of Search Features
DAM Technology Services: Asset Assembly and Delivery
- Asset Assembly and Delivery
- Collaboration and Storyboarding
- Workflow
- Localization and Internationalization
- Transformation and Transcoding
- Multichannel Delivery
- Personalization
DAM Technology Services: Architecture and Administration
- Application Development and System Administration
- System Security
- Reporting and Analytics
- Distribution
- Configuration
- Customization, Integration, and Extensibility
- Scalability and Performance
- DAM Administration
- A Special Note About Standards
Cloud, On-Premise, or Hybrid?
DAM Delivery Models
- Option 1: On-Premise
- Option 2: Private Cloud
- Option 3: Public Cloud
- Option 4: Software as a Service
- Option 5: Hybrid
- Storage and Archiving
You’re Not Just Buying a Tool: Strategic Considerations
- Vendor Professional Services
- Integration and Partnerships
- Channel Professional Services: Support and Community
Universal Scenarios: The Key to Comparing Technologies
- Image and Brand Management
- Publishing
- Corporate Time-Based Media Management
- Broadcast Media Management
- Peripheral/Other Media Asset Management Use Case Scenarios
Mixology: DAM in the Digital Marketing Cocktail
- DAM in the Digital Marketing Cocktail
- DAM in a Digital Marketing Framework
- Why These Models Are Important
Schlagwörter zu:
Digital and Marketing Asset Management von Theresa Regli - mit der ISBN: 9781933820125
BUSINESS & ECONOMICS / Information Management; BUSINESS & ECONOMICS / E-Commerce / Digital Marketing; COMPUTERS / User Interfaces; DAM technology; animations; archiving; audio files; design operations; digital asset management; digital assets; explanation of software; free up creativity; games; life cycles behind creating; marketing assets; media management; photos; reusing media; storage options; storing; tool to support marketing; video clips, Online-Buchhandlung
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