Running a Creative Company in the Digital Age () von Lucy Baxter

Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too!Running a Creative Company in the Digital Agehelps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too!In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses.Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants.

By Lucy Baxter