The Virtual Lawyer (EPUB) von Douglas McPherson

The Virtual Lawyer examines the new virtual ways of approaching marketing and business development, explaining how you can continue to strengthen your existing relationships, boost your visibility in the markets you serve, and generate the new introductions and new opportunities you’ll need to grow your practice whilst working remotely.

Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vAbout the author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ixPart 1: ReactChapter 1: How to keep doing effective business development while wecan’t meet in person . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Chapter 2: How to continue to develop your principal relationships virtually . .Chapter 3: How to penetrate new markets virtually . . . . . . . . . . . . . . . . . . . . . . . .Chapter 4: Practical planning: How to create an effective 30-day plan . . . . .Part 2: RefreshChapter 5: Adapt, improvise, overcome – adopting a more fl exible approachto marketing and BD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Chapter 6: Formulating a personal BD plan that combines the best of theold with the best of the new . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Chapter 7: The perfect opportunity to refresh the way you do business . . . . .Chapter 8: Refreshing the four pillars of your fi rm. . . . . . . . . . . . . . . . . . . . . . . . . .Chapter 9: Practical planning: How to create an effective 90 day plan . . . . . .ContentsVirtual-Lawyer_RO_2020.indd iii irtual-Lawyer_RO_2020.indd iii 23/11/2020 11:54 3/11/2020 11:54ivContentsPart 3: ReturnChapter 10: What do we know about the future? . . . . . . . . . . . . . . . . . . . . . . . . . .Chapter 11: How can we prepare our return to the future? . . . . . . . . . . . . . . . . . .Chapter 12: And fi nally . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Chapter 13: Practical planning: How to create an effective 12-month plan . .