Business Development (EPUB) von Stephen Revell

In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms’ strategic success and their ability to stand out from the crowd.

IntroductionStephen RevellFreshfields Bruckhaus DeringerPart I. Overview of business development in a law firmDevelopments in law firm marketingMurray CoffeyRochelle RubinHaynes and Boone LLPBD – The Nuts and BoltsKatie CramondMcDermott, Will & EmeryJulia Randell-KhanConsultantThe variety of different structures and approaches to BDStephen RevellFreshfields Bruckhaus DeringerThe case of Arendt & Medernach in LuxembourgBrian GribbenArendt & MedernachThe case of Creel, García-Cuéllar, Aiza y Enríquez in MexicoAlejandra VasquezCreel, García- Cuéllar, Aiza y EnríquezDivide and conquer: putting structure around key client careWill TaylorWiersholmPart II. ‘The eye of the beholder’ – the client perspective: Interviews with general counselStephen RevellFreshfields Bruckhaus DeringerPart III. Lawyer vs professionalThe lawyer’s role in business development – can lawyers sell?Shelley DunstoneLegal CirclesHow do you teach lawyers to do business developmentTom BirdMøller Professional Services Firms GroupMaking the sale, clinching the deal – the case for a business development teamThorsten ZulaufLaw Firm Change ConsultantsA day in the life of a head of business developmentChristine Liæker LindbergWiersholmMarketing through good HRAndré AnderssonMannheimer SwartlingWhat to do when your clients involve legal procurementSilvia Hodges SilversteinBuying Legal Council; Fordham Law School; Columbia Law SchoolMatt PrinnRFP Advisory GroupPart IV. Communications and PRCommunications and public relations in law firms – connection and contradictionDex Torricke-BartonBrunswick Group LLPThe marketing and advertising of legal servicesSocial media and business development in law firmsNassim GhobrialRainer KasparPHH RechtsanwaltePart V. The future of business development and legal practiceBusiness development in law firms of the future: focus and infrastructureNorman ClarkWalker Clark LLCPotential impact of a rapidly changing legal services industry: emotional competence skills that are most relevant to succcessful business development and client retentionLisa Walker JohnsonWalker Clark LLCTechnologySriram ChakravarthiSAL GroupPart VI. How to do it guideThe 10 fundamental elements of business developmentStephen RevellFreshfields Bruckhaus Deringer