Business Cases That Get Results (EPUB) von Carrie Marshall
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ISBN-13:
9781780174570
Veröffentl:
2019
Einband:
EPUB
Seiten:
60
Autor:
Carrie Marshall
eBook Format:
EPUB
eBook-Typ:
Reflowable EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Kurzbeschreibung
In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Inhaltsverzeichnis
- Introduction: What Is A Business Case?
- The Key Questions Your Case Needs To Answer
- The Importance of Identifying Every Stakeholder
- How To Structure Your Business Case
- Benefits and Outcome Analysis
- Thinking About Risks
- ROI: What It Is and Why You Need To Show It
- Internal Opposition: The Enemy In the Ranks
- Making Your Case With A Presentation
- The Importance of Editing
- Submitting Your Business Case
- Afterword
Beschreibung
A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need.In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Schlagwörter zu:
Business Cases That Get Results von Carrie Marshall - mit der ISBN: 9781780174570
BUSINESS & ECONOMICS / Business Communication / General; REFERENCE / Writing Skills; Digital marketing & writing skills, Online-Buchhandlung
Kunden Rezensionen: Business Cases That Get Results | Buch oder eBook | Carrie Marshall
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