THE INVISIBLE ECONOMY OF CONSUMER ENGAGEMENT () von Robert L Hand
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Foreword
Preface
Acknowledgements
Endorsements
Eureka!
All This Money... for What, Exactly?
The World's Third-Oldest Profession
The Consumer Chain
The Shell Game
The Battle for Hearts and Minds (and Shelf, Basket, and Pantry)
Digital DEFCON 1
Real-Time Telemetry in the 4th Dimension
Attaining the Dimensions of Knowledge
Taking It to the Streets
A New Chip Off the Old Blockchain
How Do We Get to the Endgame?
About the Author
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THE INVISIBLE ECONOMY OF CONSUMER ENGAGEMENT von Robert L Hand - mit der ISBN: 9781737787921
Channel Marketing; Channel Promotion; Co-op Advertising; Consumer Engagement; Consumer Marketing; Marketing Funds; Promotion Analytics; REX: Trade Promotion ROI; Retail Execution; Revenue Growth Management; TPM; TPx; Trade Promotion; Trade Promotion Books; Trade Promotion Budget; Trade Promotion vs Consumer Promotion, Online-Buchhandlung
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