The Art of Social Enterprise (EPUB) von Carl Frankel

This guide to social enterprise includes an overview of the emerging field, the mechanics of business practice, and proven principles for success. The Art of Social Enterprise offers legal expertise without the jargon, and provides insight into the many unique challenges and rewards of this approach to making "good" money.

Acknowledgments

Section One: This Thing Called Social Enterprise
Chapter 1 — New World, New Rules
Why Social Enterprise?
Why Now?
About This Book
About the Authors

Chapter 2 — Portrait of a Tribe-in-Progress
Defining Social Enterprise
Not Left or Right
Variations on a Theme
Species of Social Enterprise

Chapter 3 — Battle of the Worldviews
Is Social Enterprise Subversive?
A Transitional Phase

Section Two: Key IMP-gredients
Chapter 4 — Intention Is Where the Heart Is
The Primacy of Intention
Establishing Intention
Communicating Intention
Preserving Intention
The Brand's the Thing

Chapter 5 — Money Matters
A Catch-22 for Hungries
Capital Market, Here We Come
The Valuation Conundrum
The Specter of Litigation
Is the Capital Market Less Capital for Social Entrepreneurs?
Sharing the Wealth

Chapter 6 — The Social Enterprise as People Person
Make Like a Partner
Partnership Principles
Building a Strong Team

Chapter 7 — Decisions, Decisions, Decisions
Early Stage Start-Up — The Compass of the Heart
Interview with a Hungry — Getting the Horses Lined up in the Gate
Do Me a Solid — Preserving the Mission with Investors
An Adapter Comes in from the Cold

Section Three: The Social Zentrepreneur
Chapter 8 — The Myth America Pageant
Mainstream Myths About Business
Counternarratives About Power and Leadership
The Coachman and the Narratives

Chapter 9 — Carl and Allen's Ten Commandments
Commandment One: Respect Money
Commandment Two: Be Intensely Strategic
Commandment Three: Insist on Quality
Commandment Four: KISS (Keep It Simple, Stupid)
Commandment Five: Be Willing to Compromise on Everything but Your Integrity
Commandment Six: Know Thyself
Commandment Seven: Get Support
Commandment Eight: Cultivate a Healthy Relationship with Your (Ad)Venture
Commandment Nine: Take Care of Yourself
Commandment Ten: Keep Dancing on the High Wire

Chapter 10 — Overcoming Entrepreneur's Disease
Please Let Me Bring You Down
An Anxiety Management Protocol

Appendix A: Comparison of Characteristics of Basic Business Entities
Appendix B: Everything You Want to Know About Social Enterprise but Were Afraid to Ask

Notes
Index
About the Authors

Mission driven—business as a vehicle for change.

The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Non-profits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities.

The Art of Social Enterprise is a practical guide which supplies everything you need to know about the mechanics of social entrepreneurship including:

• Startup – envisioning and manifesting intention
• Strategic planning – balancing social and monetary value
• Maintaining an even keel despite the inevitable challenges associated with being an entrepreneur.

This valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and non-profit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.