The McDonaldization of Society (WEB PDF) von George Ritzer

George Ritzer′s seminal work of critical sociologyThe McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do.

Preface
Chapter 1: Introduction
McDonaldization: The Basic Principles
The Advantages of McDonaldization
A Critique of McDonaldization: Irrationality
McDonald’s: Creating the “Fast-Food Factory”
McDonald’s and Other Brick-and-Mortar Consumption Sites
The Long Arm of McDonald’s
McDonald’s as an American and a Global Icon
Digital McDonaldization
A Look Ahead
Chapter 2: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms, and Big Data
Chapter 3: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 4: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization
Efficiency: It’s a Fetish
Calculability: Zeal for Speed
Chapter 5: Predictability and Control: McJobs and Other McDonaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren’t in Control
Chapter 6: Irrationality: The Basic Dimensions
Irrationality: Dimensions and Settings
Homogenization
Dehumanization
Irrationality: Major Settings
Dealing With Irrationality: Velvet, Rubber, or Iron Cages?
Conclusion
Epilogue: McDonaldization in the Age of COVID-19
Notes
Bibliography
Index
About the Author