Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.
Schlagwörter zu:
Consumer Culture Theory von Eric Arnould - mit der ISBN: 9781526452115
CCT; Consumer behaviour; Consumer culture; Consumer culture theory; Consumer research; Consumption identity; Craig J Thompson; Eric J. Arnould; Marketplace cultures; Socio-historic consumption, Online-Buchhandlung
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