Selling Right in the World of Retail () von Oyeronke A. Lawoyin

SELLING RIGHT IN A WORLD OF RETAIL is essentially in two major parts. The first part is a compendium of the success stories of some retail business men and women and how they rose to the top. This sets the preparatorystage for proactive and positive attitudes for the main theme which is an encouragement for associates to embrace training as a necessary tool for effectiveretail business and for the employers to encourage such skill acquisition with the accompanying incentives.The second part of the book outlines the practical applications for theemployees as well as the employers. It is geared to the preparation of the employees and the employers strategy and execution. The book emphasizes the need for better skills and sales training for Sales associates. There is a mutual benefit on the side of employers and employees if skills and knowledge are adequately imparted. All companies employing Sales Associates will benefit from improved training which will boost the morale and knowledge of their employees and consequently better performance and productivity of the companies. Employees and associates are to be encouraged to realize that they andtheir jobs are as important as any other in the entire establishment.