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Focus Groups in Social Research (EPUB) von Michael Bloor

Focus Groups in Social Research
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SAGE Publications
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79,99 €* EPUB

ISBN-13:
9781446223666
Veröffentl:
2000
Einband:
EPUB
Seiten:
120
Autor:
Michael Bloor
Serie:
Introducing Qualitative Methods series
eBook Format:
EPUB
eBook-Typ:
Reflowable EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Systemvoraussetzungen
Kurzbeschreibung
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Inhaltsverzeichnis
Trends and Uses of Focus Groups
Composition of Groups
Preparation and Conduct
Analysis
Virtual Focus Groups
Conclusions
Beschreibung
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups.

 

Schlagwörter zu:

Focus Groups in Social Research von Michael Bloor - mit der ISBN: 9781446223666

Qualitative Research, Online-Buchhandlung

 

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