Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Schlagwörter zu:
The SAGE Handbook of Marketing Theory von Pauline Maclaran - mit der ISBN: 9781446206980
marketing organisation; marketing research; marketing strategy; marketing thought, Online-Buchhandlung
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