Handbook of Public Affairs (WEB PDF) von Phil Harris

′When the next generation of public affairs practitioners look back to the beginning of the twenty first century they will recognise the ′Handbook of Public Affairs′ as the cornerstone text on which global practice came to be based′Tom Spencer, European Centre for Public Affaires

At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations′ strategic thinking. Articles evoke pan-national experience and are organised into five sections to help readers navigate issues and draw comparisons.

Forewords - Douglas G Pinkham and Lord Tom McNally
Introduction - Phil Harris and Craig S Fleisher
The Development of a Sub-Discipline and Major Area of Research
PART ONE: THE ENVIRONMENTS OF PUBLIC AFFAIRS
The Global Development of Public Affairs - Craig S Fleisher
Public Affairs in North America - John M Holcomb
US Origins and Development
The History and Development of Public Affairs in the European Union and United Kingdom - Robin Pedler
The External Environment of Public Affairs in North America - William D Oberman
Public Policy Process and Institutions
The External Environment of Public Affairs in the European Union and United Kingdom - Thomas Spencer
Public Policy Process and Institutions
The Internal Environment of Public Affairs - Brian Hawkinson
Organization, Process and Systems
The Management of Public Affairs in the United Kingdom - Phil Harris
PART TWO: TOOLS, TECHNIQUES AND ORGANIZING FOR PUBLIC AFFAIRS
The Tools and Techniques of Public Affairs - Amy Showalter and Craig S Fleisher
The Human Resource Dimensions of Public Affairs - Patrick Shaw
Staffing, Training, Career Paths, Competencies and Salaries
Measurement and Evaluation of Public Affairs Process and Performance - Craig S Fleisher
Information Systems and Technology in Public Affairs - Edward A Grefe and Scott A Castleman
The Organization and Structuring of Public Affairs - Martin B Meznar
PART THREE: CASE STUDIES IN PUBLIC AFFAIRS
Managing Government Relations in the European Union - Rinus Van Schendelen
The Rise of NGOs in the EU - Simon Titley
Lobbying in the United Kingdom - Phil Harris and Irene Harris
A UK Case - Leighton Andrews
Lobbying for a New BBC Charter
Lobbying by US Beer Wholesalers - Connor Magrath
Lobbying in the United States - Clive S Thomas
An Overview for Students, Scholars and Practitioners
Lobbying in the United States - Burdett Loomis
An Industry Matures
Stakeholder Relationships in Canada - James Shaw and Patrick Shaw
In Partnership with the Community
An Integrated Model - Geoff Allen
The Evolution of Public Affairs Down Under
Emerging Markets - Andreas Lederer, Niombo Lomba and Christian Scheucher
Public Affairs in Germany and Austria
Political Marketing and Public Affairs - Bruce I Newman
PART FOUR: SCHOLARSHIP AND THEORY BUILDING IN PUBLIC AFFAIRS
`Theories and Theoretical Roots of Public Affairs - Duane Windsor
Managing Business Political Advocacy in the United States - Gerry Keim
Opportunities for Improved Effectiveness
Public Affairs and the Governance Challenge - John M Holcomb
Policy Actors and Corporate Reforms 2001-04
The Empirical Study of Public Affairs - Jennifer J Griffin
A Review and Synthesis
Issue Management - Pursey P M A R Heugens
Core Understandings and Scholarly Development
Stakeholder Management - Archie B Carroll
Background and Advances
Educating Present and Future Public Affairs Practitioners - Craig S Fleisher
Model Programs
Public Affairs, Corporate Scandals and Regulation - John M Holcomb
Policy Actors and Actions

When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise theHandbook of Public Affairs as the cornerstone text on which global practice came to be based -Tom Spencer, Executive Director, European Centre for Public Affairs

Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs

- Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington

Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns

- Chris Benedetti, President, Public Affairs Association of Canada

The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline

- Professor Andrew Lock, Leeds University Business School

The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone from business school deans to chief executive officers to seasoned public affairs executives can find information in theHandbook of Public Affairs to help them achieve their reputation- and public policy-related goals

- Douglas G. Pinkham, President, Public Affairs Council

For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow

- Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney

The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the hands-on reality of applying core concepts and theories to their organisations management practices

- Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia)

Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage.

At the fore-front of research and practice in Public Affairs, thisHandbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover:

- investigation into the development and meaning of Public Affairs

- the management and practice of Public Affairs within organisations

- global case studies

- an overview of scholarly developments.