Acknowledgments xi
1 Draw in the Listener 1
2 Change the Moment 13
3 The Transformation Mechanism 22
4 The Body Metaphor 40
5 The Paper Metaphor 53
6 The Quick Pitch Opening 66
7 The Quick Pitch Body 78
8 The Slogan Pitch 90
9 Convince with Samples 101
10 The Power of Free 112
11 The Power of Gifts 125
12 Solid Proof 133
13 Dynamic Clarity 150
14 Be Distinct 159
15 Overcome Resistance 176
16 The Look 186
17 The Platform Pitch 197
18 The Mechanism Emergency Kit 213
Index 233
About the Authors 241
JOEL BAUER is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips.The Wall Street Journal Online has referred to him as undoubtedly the chairman of the board of corporate tradeshow rainmaking.
MARK LEVY is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, includingAccidental Genius: Revolutionize Your Thinking Through Private Writing, which has been translated into five languages.
Schlagwörter zu:
How to Persuade People Who Don’t Want to be Persuaded von Joel Bauer - mit der ISBN: 9781118040102
Business & Management; Business Self-Help; Ratgeber Wirtschaft; Wirtschaft /Ratgeber; Wirtschaft u. Management, Online-Buchhandlung
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