1. Preface
2. Growing Roots
3. Chasing Dreams
4. In Search of a New Dream
5. Exploring Life in Politics
6. Running for Office and Running a Business
7. Business in the Bluegrass and Beyond
8. Working in an Ever-Changing Environment
9. The NCAA and Corporate Sponsorships
10. Back to Kentucky and Bundled Rights
11. The Solid South: Expanding in the SEC
12. Surviving an Era of Crisis
13. My Last Great Pitch for the NCAA
14. A Time of Transition
15. The KFC Yum! Center
16. Epilogue
Schlagwörter zu:
Changing the Game von Jim Host - mit der ISBN: 9780813179575
bundled rights; college basketball; college sports marketing; corporate sponsorships; kfc yum! center; march madness; ncaa; rupp arena; sec; southeastern conference; southwest conference; university of kentucky; walter byers, Online-Buchhandlung
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