Marketing Competences and Strategic Flexibility in China (eBook) von Y. Wang
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ISBN-13:
9780230288607
Veröffentl:
2006
Einband:
eBook
Seiten:
261
Autor:
Y. Wang
eBook Format:
PDF
eBook-Typ:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Inhaltsverzeichnis
Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion
Beschreibung
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Autor
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of theJournal of Technology Management in China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of theJournal of Technology Management in China.
Schlagwörter zu:
Marketing Competences and Strategic Flexibility in China von Y. Wang - mit der ISBN: 9780230288607
China; culture; marketing; B; Business Strategy and Leadership; Marketing; International Economics; Asian Culture; Palgrave Business & Management Collection, Online-Buchhandlung
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