Philip Kotlers Bestseller 'Grundlagen des Marketing' zählt zu den weltweit erfolgreichsten Standa...

Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...

Markenschuhe für den eigenen Videospielavatar, Augmented Reality im Wohnzimmer zur Planung des nä...

The business classic, fully revised and updated for today's marketersThe second edition...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...

P As products become increasingly similar, companies are turning to branding as a way to create ...

Today, corporations are expected to give something back to their communities in the form of chari...

A thorough update to a best-selling text emphasizing how marketing solves a wide range of h...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product ...

En Marketing 5.0. Tecnología para la humanidad se identifica la creciente tendencia a alinear la ...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...

Having read this book: You will have a basic understanding of strategy and the process of strateg...