Bringing to life the most widely used quantitative measurements and statistical techniques in mar...

This book includes selected papers presented at the International Conference on Marketing and Tec...

Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. ...

Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. ...

A seminal collection of research methodology themes, this two-volume work provides a set of ke...

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A must-have reference resource for quantitative management researchers, the Dictionary contains o...

The field of marketing and management has undergone immense changes over the past decade. These d...

A seminal collection of research methodology themes, this two-volume work provides a set of ke...