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  1. Global Brand Strategy
    Ebook
    Sofort lieferbar

    Steenkamp introduces the global brand value chain and explains how brand equity factors into s...

    58,84 € Ebook
    Alle Preise inkl. MwSt
  2. Private Label Strategy
    Ebook
    Sofort lieferbar

    As retailers have become more powerful and global, they have increasingly focused on their o...

    31,99 € Ebook
    Alle Preise inkl. MwSt
  3. Brand Breakout
    Ebook
    Sofort lieferbar

    Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

    48,14 € Ebook
    Alle Preise inkl. MwSt
  4. Warrior, Queen, Scientist, Activist
    8,99 € Ebook
    Alle Preise inkl. MwSt
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