Kurzbeschreibung
Victoria Vantoch takes us on a fascinating journey into the golden era of air travel. The Jet Sex explores the much-mythologized stewardess within the context of the Cold War, globalization, and the emerging culture of glamour to reveal how beauty and sexuality were critical to national identity and international politics.
Inhaltsverzeichnis
Introduction
Chapter 1. Flying Nurses, Lady Pilots, and the Rise of Commercial Aviation
Chapter 2. The Rise of the Stewardess
Chapter 3. Breaking the Race Barrier
Chapter 4. A New Jet-Winged World
Chapter 5. Vodka, Tea, or Me?
Chapter 6. From Warm-Hearted Hostesses to In-Flight Strippers
Chapter 7. Beautiful Beehives and Feminist Consciousness
Notes
Index
Note on Sources
Acknowledgments
Beschreibung
In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky.In The Jet Sex, Victoria Vantoch explores in rich detail how multiple forcesbusiness strategy, advertising, race, sexuality, and Cold War politicscultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostessan expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flyingshe bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer orientedhallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women's movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.
